A Furniture Catalogue, Restructured to Convert
Hundreds of furniture SKUs across dozens of categories, restructured into a storefront built to actually convert browsers into buyers.
Glomarko's catalogue spans everything from bar stools to bunk beds, with the kind of category sprawl that usually buries the products people are actually searching for. The brief: keep the price-match, white-glove-delivery value proposition front and centre, while giving the catalogue itself a structure shoppers can actually navigate.
- Amazon & E-commerce
- Catalogue architecture
Our approach
- 01
Category & navigation audit
Mapping the full catalogue against how people actually search for furniture, then rebuilding the category tree around that instead of the warehouse's own SKU structure.
- 02
Conversion-focused product pages
Product pages built around the details that actually drive furniture purchases: dimensions, materials and delivery terms, presented clearly instead of buried.
- 03
Merchandising for value shoppers
Price-match and white-glove delivery messaging built into the shopping experience itself, not left to a footer banner.
A catalogue that finally matches its own value proposition: easy to search, easy to compare, and built to convert the free-shipping, price-match shopper it's actually competing for.
Amazon & E-commerceWant something like this for your project?
Tell us what you’re building. We’ll scope it the same way, brief, approach, outcome, before any work starts.
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What happens next
- We reply within one business day
- A short discovery call about your goals
- A clear, fixed-scope proposal before any work starts