A Complete Eyewear Brand, Designed to Sell Online
A premium eyewear brand built from the ground up: visual identity, product presentation and a face-shape-guided shopping experience designed to replace what an optician’s counter used to do.
Eye Leux needed to sell something people normally only buy after trying on in person: prescription and fashion eyewear. The brief was a brand and storefront confident enough to make that leap online, clean product photography direction, a face-shape-based browsing system, and a look that reads premium rather than generic.
- Graphic & Visual Design
- E-commerce
Our approach
- 01
Visual identity & product direction
A clean, optical-grade visual language and photography direction built to make frames the hero, not the layout around them.
- 02
Face-shape guided browsing
A navigation and filtering system organised by face shape and use case, so shoppers find the right frame without needing a fitting in person.
- 03
Storefront build & merchandising
A full storefront covering glasses, sunglasses and lenses, with the category structure and content to support it at scale.
A brand that looks like it belongs on a boutique optician's shelf, built to actually convert online, with 30-day returns and fast shipping doing the rest of the trust-building work.
Graphic & Visual DesignWant something like this for your project?
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What happens next
- We reply within one business day
- A short discovery call about your goals
- A clear, fixed-scope proposal before any work starts