Four phases, one point of contact, and a scope that’s agreed before a single line of code is written. Here’s exactly what happens between your first call and launch day, and after it.
Missed deadlines and scope creep are rarely a design or build problem. They start with a brief that was never quite pinned down, or a client finding out about a decision after it was already made. Every stage below exists to close one of those gaps: a written scope before Discovery ends, a design you can react to before it's coded, and a single person accountable for keeping you in the loop from kickoff to launch.
We get into your brand, goals, audience and constraints before anything gets designed. We start with a working session covering your business, your audience, your competitors and what "success" actually needs to look like in six months, not just at launch. For larger builds we also audit your existing site or systems, map out content and technical requirements, and flag anything that could affect timeline or budget early, while it's still cheap to change.
Wireframes first, then visual design, then a clickable prototype you can react to before anything is built. We design in the open: low-fidelity wireframes go to you before we commit to a visual direction, so structural feedback happens while it's still a five-minute fix, not a rebuild. Once the direction is approved, we move to full visual design and a clickable prototype, so you're navigating something close to the finished product before a developer writes a line of code.
Clean, tested code, built against the approved design, with regular checkpoints, not a single reveal at the end. Development happens against a staging environment you can watch progress on, not a black box that reopens at the finish line. We build for the platform that actually fits the brief, custom, Shopify or WordPress, and every build goes through a QA pass covering real devices, browsers, page speed and basic accessibility before it's ever called done.
We launch, make sure you know how to run it, and stay close for the weeks that actually decide whether it works. Launch day includes analytics and tracking set up correctly from the start, not bolted on later, plus a walkthrough so your team can actually update the site without calling us for every change. The weeks right after launch matter more than launch day itself, so we monitor real performance and fix what needs fixing. For clients who want it, that turns into ongoing SEO, content or optimisation work once the foundation is live.
You get a named project lead for the life of the engagement, not a rotating cast of account managers you have to re-explain the brief to.
Regular, scheduled updates and a shared view of progress, so "where are we at?" is never a question you have to send an email to find out.
The scope agreed at the end of Discovery is the scope we build. Anything genuinely new goes through a clear, written change request, never a surprise line on an invoice.
Access to any existing accounts or assets (hosting, domain, brand files), and time from one decision-maker for the Discovery session and design reviews. The more decisive that person can be, the faster the whole process moves.
Small refinements within the agreed design happen as a matter of course. Anything that changes the scope, an added page, a new feature, a different platform, goes through a short written change request so the timeline and price stay accurate rather than silently slipping.
Yes. You review wireframes before visual design starts, the visual design and prototype before development starts, and a working staging site throughout the build. Nothing arrives at launch as a surprise.
You get handover documentation and a walkthrough regardless. Some clients take it from there; others move into an ongoing plan covering monitoring, content, SEO or further development. Neither is assumed, it's your call once the site is live.
Tell us what you're building. You'll get a scoped, fixed-price proposal, not a vague estimate.
